About the course
The "Entrepreneurship, Technology and Restructuring Management” (E-TRIM) course covers information about entrepreneurship and company organisation, commercialization of innovative projects, innovation marketing, project and risk management and finally policy, legal aspects and funding. It also gives insight into best practices of innovative companies‘ operation.
Format
The form of education is e-learning with aprrox. 20 hours of lessons and 20 hours of self-studying. Weekly lessons include lectures, thematic videos and performing test tasks. An important part of this course is performing final exam in the form of multiple choices quiz, which contains answers based on study material. The course is set up in compliance with the ECVET System with possibility to obtain the Certificate of attendance.
Who can take this course
This course does not require any specific knowledge on Industry 4.0 and is designed for an audience, who want to learn about 4th Industrial revolution and smart technologies. This means, first of all, students (bachelors, masters, specialists), whose curricula include disciplines related to the industry 4.0 and smart technologies. The course will be of particular interest to:
senior executives or a development department managers of your enterprise interested in learning about innovation and technology transfer
professionals interested in commercialisation of Industry 4.0-based solutions in his area of expertise
founders of high-technology start-ups
young engineers of the company who is already working on development of specific components of Industry 4.0 and their application or is interested in expanding the base of customers that develop smart technologies for new fields of application
educators teaching graduate and postgraduate courses focusing on commercialisation and technology transfer
students or postgraduates interested in commercialisation and technology transfer
Programme of the course
1 Entrepreneurship and company organisation
1.1 Introduction
1.2 Entrepreneurship and entrepreneurial behaviour – market opportunity identification and evaluation
1.3 Stages of innovative company foundation
1.4 Legal regulation of foundation and operation of innovative companies in all-European context
1.5 Benchmarking assessment of different types of innovative company registration
1.6 Recommendations on the company’s location (business incubators, science parks, technological clusters, etc.)
1.7 Search of project partners and interaction between them
1.8 Main business processes in innovative company management: characteristics of organizational structure, goals, functions and tasks of management subdivisions
1.9 HR policy in innovative companies, personnel management
2 Commercialization of innovative projects
2.1 Introduction
2.1 Analysis and project novelty evaluation
2.3 Methods and tools for business model development
2.4 Business plan development for project implementation
3 Innovation marketing
3.1 Introduction
3.2 Marketing process and market analysis for innovative products
3.3 Development of a new product
3.4 Entering international markets
4 Project and risk management
4.1 Introduction
4.2 Project management: concepts, models, procedures, standards, selected tools
4.3 Methods and models of risk evaluation and risk reduction in innovative projects
5 Policy, legal aspects and funding
5.1 Introduction
5.2 Patenting R and D results
5.3 Procedures for execution of a patent
5.4 Funding sources for innovative projects
5.5 Forms and methods of investment raising for innovative projects
5.6 Principles and methods of interaction with investors
5.7 Risks of venture capital funding, methods and selected tools for risk reduction
6 Best practices of innovative companies‘ operation
6.1 Introduction
6.2 Best practices
6.3 Case studies
Course staff
Pawel Glodek
Assistant professor at Department of Entrepreneurship and Industrial Policy at the University of Lodz with 20 years of experience in research and lecturing. Lecturer in the field of innovation, entrepreneurship and technology commercialisation at University of Lodz. Author and co-author of books, articles as well as expert reports prepared for European Commission, Polish Ministry of Science, and several regional authorities in Poland (including Regional Innovation Strategies). Experienced project manager and researcher in several Polish national and EU funded projects. E-mail address: pawel.glodek@uni.lodz.pl
T. Bartosz Kalinowski
Associate professor at the Faculty of Management at the University of Lodz with nearly 15 years of experience in teaching and research. Head of Centre of Excellence in Research - KnowBase at the Univeristy of Lodz. Dean’s Plenipotentiary for Quality of Research. Lecturer in the field of process management and organisational improvement on MBA programs, postgraduate studies, full and part time studies at the Univeristy of Lodz. Experienced project manager and researcher in 20+ externally funded projects. Expert in technology transfer and commercialisation. Certified Quality Auditor and Business Coach. Has experience as business consultant as a former co-owner of an SME consulting company Umbrella Consulting Ltd. (former UNDP Umbrella Project) involved in implementation of quality management systems (business and public sector). Author of 2 books and over 60 of peer-reviewed journal and conference proceedings papers. E-mail address: tbkalinowski@uni.lodz.pl
Magdalena Wisniewska
Assistant professor at Department of City and Regional Development at the University of Lodz with nearly 20 years of experience in research and lecturing. Lecturer in the field of public management, regional policy, local government management, innovation and entrepreneurship in public sector. Author and co-author of books, articles in the field of public management. Experience in EU projects in the field of innovation and technology commercialisation. Experience in consultancy in local public management. E-mail address: magdalena.wisniewska@uni.lodz.pl
Results
As the result of completing the E-TRIM intermediate level course, learners will know:
what is market opportunity
stages of innovative company foundation
legal regulation of foundation and operation of innovative companies
benchmarking assessment criteria of different types of innovative company registratio
criteria for the company’s location
search of project partners methods
main business processes in innovative company management
HR policy in innovative companies
methods and techniques to analyse and evaluate project novelty
methods and tools for business model development
methods of business plan development for project implementation
the principles of marketing process and market analysis for innovative products
requirements for development of a new product
forms and methods of entering international markets
concepts, models, procedures, standards, selected tools of project management
methods and models of risk evaluation and risk reduction in innovative projects
methods of patenting R and D results
procedures for execution of a patent
funding sources for innovative projects
forms and methods of investment raising for innovative projects
principles and methods of interaction with investors
risks of venture capital funding, methods and selected tools for risk reduction
best practices and case studies of successful innovative companies‘ operation
Competences
By completing the E-TRIM intermediate level course, learners will be able to:
identify and evaluate the market opportunity
identify stages of innovative company foundation
benchmark different types of innovative company registration
choose relevant criteria for the company’s location
search project partners
analyse and evaluate project novelty
develop a business model
develop elements of business plan for project implementation
conduct a simple market analysis for innovative product
select a simple strategy for new product development
select methods entering international markets
use models, procedures, standards, selected tools of project management
apply selected techniques to evaluate risk of innovative projects
identify suitable patenting strategies
identify funding sources for innovative projects
interact with investors
